Jeff Hunter '96 It is April Fool’s Day in the Pacific Northwest, but the weather is no joke. This is genuine Seattle weather. The kind that authenticates every cliché you’ve ever heard when it comes the Emerald City — wet, gray, cold, rainy. It’s all on display on an afternoon when one’s

By Timothy R. Olsen '09, MBA '18 The game has changed. What was true in college athletics five years ago is no longer true now. In fact, what was true one year ago has changed significantly. There’s a decent chance some of the things in this article aren’t as true as when

By Jeff Hunter '96 To the average NBA fan, it could be considered a relatively meaningless game late in the regular season. After all, the Utah Jazz are “playing out the string” at the end of a brutal season that will conclude with 11 losses in their last dozen games, while

By Liz Lord '04 | Photos by Levi Sim How do you draw a mammoth? Specifically, how do you refine a sketch of a giant prehistoric mammal into an instantly recognizable symbol? One that can glide seamlessly into the pantheon of national sports brands, as the face of a freshly minted

By Timothy R. Olsen '09, MBA '18 Whether it’s a pair of game-tying free throws, a fourth-and-goal stand, or stepping up to the plate in the final inning with your team trailing, the pressure of sports biggest moments can rattle even the most veteran competitors. That’s why during the 1980 NCAA Golf

By Timothy R. Olsen '09, MBA '18 & Taylor Emerson '18 It’s not the Delta Center. And it’s certainly not Madison Square Garden. However, the Nelson Fieldhouse serves this group just fine. After all, this isn’t the NBA — at least as you know it — this is the Noon Basketball

By Logan Jones '18 The hardware in Manny Martins’ office is impressive. Three Mountain West championship trophies sit on a shelf above his desktop — matching conference title rings are over by the window. Player-signed soccer balls from every team he’s coached since his 2021 hiring take up significant desk space. A

By Timothy R. Olsen, '09, '18 MBA | Photos by Levi Sim It was the summer of ’89 when Brad Mortensen, recently graduated from Madison High School, was driving around Rexburg, Idaho, and was flagged down by his high school football coach. Kelly Thompson wanted his former quarterback to be the offensive

By Shelby Ruud '18 | Photos by Levi Sim The pace of technological change affects nearly every corner of the modern workforce, and many of the tools professionals rely on today would have been unimaginable a decade ago. From drones — the smallest unmanned aerial systems — to the largest commercial jets,

(Except there are no fixes, exactly, and we totally want to tell you all about it.) By Lael Gilbert | Illustrations by Liz Lord '04 In a culture of three-second sound bites and easy-fix-clickbait, the complex reality of wildfire is tricky to talk about. It’s an intricate issue with shifting variables, sensitive